Local Search & Google Places

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Huh? Local Yokel! What is this?

How’s does it affect your business?

Local Search is very different form your normal SEO campaigns as is it is not focused on your SERP (Search Engine Results Page) but rather on the local listing show on Google Maps. This product offering is focused mainly on Google Maps, however it will also help on booth Yahoo/Bing and other local networks.

 

Let’s take a look:

 

Here you notice for the term “IT Consultant Reston Va” (not even a retail request) that the maps and PPC (Pay per Click) Dominate the first page. This can no longer be ignored and MUST be part on your online marketing strategy. IN this package we focus only on the results that show up in this map section, as they use a whole different algorithm then the organic SERPS.

• Local Keyword Research and Strategy — 2 hours of research for primary keyword phrases that are used by prospective customers to search for a company’s services.

• Local Optimized Content on your website — 1 page of optimized local content populated by the researched terms (and localtion information such as address phone number) that will be easier for Google to rank a website in traditional search and maps. (3 hours includes copywriting with implementation of local keywords, optimization of page, and implementing content into CMS.)

• Creation and Optimization of Local Business Listing — Creating and Optimizing of the Google Places Listing has a couple steps:

• Set-Up of Listing (including Optimizing Description, Geotagging Images and Videos)

• Google Tags (Tag is linked to Local Page On Website) These are yellow markers that reside right below the Local Listing and are part of Google’s Advertising Network. They allow local listing owners to promote their businesses through direct linking to URLs, coupons, photos, etc. By optimizing your website content and linking to your local webpage, we not only increase your relevance to Google but raise ranking in map search results.

• Submittal & Inclusion in 20 local PRIME directories through our Industry leading local search partners and networks

• Google, Yahoo, and Bing use citation/review sites as a major factor for local map results. Inclusion in the most popular and trusted citation sites with optimized content not only assist in raising map search results but conveys a piece of mind to your prospective customers.

  The following are just a small sample of the sites we will include your business and optimize your presence there:

  • Google

  • Bing Local

  • Yahoo Local

  • Yelp

  • Citysearch

  • InsiderPages

  • Superpages

  • Judysbook

  • Yellowpages

  • TripAdvisor

  • Local.com

  • Merchant’s Circle

  • Kudzu

• Local Press Release: Nothing gets more traction then a paid press release. The free sites won’t cut it. A paid release lets Google know this news is worthwhile and it is released to the largest network on news vendors in the world, including the AP wire. This service includes the writing of a locally focused press release that can get “picked up” hundreds of times and create fantastic “link juice”.

So what should you do next? Contact Us!